Don’t get me wrong. The promise of social media automation is both alluring and useful.
Unless you have a dedicated social media team – a luxury few SMBs have – you have other tasks and responsibilities during your workday. As well, you might need the illusion of a 24/7 presence to address the different time zones and locations of your prospects, clients, and fans.
Scheduling posts is essential for most marketing teams, and we are not talking […]
When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.
Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.
The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]
There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.
If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]
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What happens when you are building an expensive new polar research vessel, and you want to generate some visibility for the project? Why of course, you hold a public naming contest on the Internet.
This is exactly what the Natural Environment Research Council (NERC) did.
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The new ship, […]
Back in the dark ages, villagers and townspeople would often react to a rumor and then take action swiftly to bring justice upon the presumed guilty party without waiting for the authorities to resolve it. The more emotionally attached people were to the crime, the less real or confirmed information they needed to follow the crowd and exact revenge.
Unfortunately two things were often true: