SMB

15 May 2017

Get Serious About Defining Your Ideal Clients

By Doug Wagner|2017-10-18T16:52:05-06:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: 80/20 rule, Brand Strategy, business, business advice, business strategy, Ideal Client, Ideal Clients, inbound marketing, marketing, Marketing Results, Marketing Strategy, Perfect Client, sales, small business owner, SMB, SME, Strategic Marketing, Target Market, Venn Diagram, Working on the Business|

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

27 Jul 2009

Marketing Budget Allocation For Results

By Doug Wagner|2017-06-06T16:06:43-06:00July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: business advice, Clients, Cold Calling, Customers, Entrepreneurship, Lead Generation, marketing, Marketing Budget, Marketing Budget Allocation, Marketing Strategy, Networking, Prospecting, Referrals, sales, small business, SMB|

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

Existing customers,
Referrals (word of mouth),
Prospecting, cold calling and networking, and
New leads from marketing.

You will want to allocate funding (or effort) to […]