Networking

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By Doug Wagner|2017-06-16T19:08:29-06:00June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: AI, Brand Strategy, business, business strategy, Creative, Drones, entrepreneur, Entrepreneurship, geomatics, Green Technology, innovation, Interesting, Lead Generation, Logistics, marketing, Networking, O&G, Oil and Gas, Online Marketing, Robotics, sales, small business, success, Trade Show, Win Leads, Working on the Business|

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

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As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The 80/20 Rule

The […]

27 Jul 2009

Marketing Budget Allocation For Results

By Doug Wagner|2017-06-06T16:06:43-06:00July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: business advice, Clients, Cold Calling, Customers, Entrepreneurship, Lead Generation, marketing, Marketing Budget, Marketing Budget Allocation, Marketing Strategy, Networking, Prospecting, Referrals, sales, small business, SMB|

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

Existing customers,
Referrals (word of mouth),
Prospecting, cold calling and networking, and
New leads from marketing.

You will want to allocate funding (or effort) to […]