Marketing Results Archives – Sunwapta Solutions

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By Doug Wagner|2017-07-26T20:06:46-06:00July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: Brand Strategy, business advice, Business Culture, business strategy, Convert Leads, Creating Value, Customer Acquisition, Entrepreneurship, inbound marketing, Lead Conversion, Lead Generation, marketing, Marketing and Sales, Marketing Results, Marketing Services, Marketing Strategy, Oil and Gas Industry, Oilfield Hub, Oilfield Pulse, Online Marketing, sales, Sales Support, small business, smarketing, Social Media Engagement, Systems and Processes, Working on the Business|

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

Business strategy and how well you execute on it,
Company culture and the people who make that culture, and
Business processes and […]

24 May 2017

There is Only One Headline That Matters

By Doug Wagner|2017-05-26T15:31:59-06:00May 24th, 2017|Categories: Doug's Blog, Marketing|Tags: blogging, content, entrepreneur, Getting Clicks, Headline, Headlines, Ideal Clients, inbound marketing, marketing, Marketing Results, Online Marketing, small business, social media|

When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.

Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.

The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By Doug Wagner|2017-05-19T12:49:17-06:00May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: business, business advice, business growth, business strategy, entrepreneur, Entrepreneurship, marketing, Marketing Budget, Marketing Results, Marketing ROI, Marketing Strategy, Online Marketing, Working on the Business|

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By Doug Wagner|2017-10-18T16:52:05-06:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: 80/20 rule, Brand Strategy, business, business advice, business strategy, Ideal Client, Ideal Clients, inbound marketing, marketing, Marketing Results, Marketing Strategy, Perfect Client, sales, small business owner, SMB, SME, Strategic Marketing, Target Market, Venn Diagram, Working on the Business|

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By Doug Wagner|2017-06-21T16:33:38-06:00February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: adding value, Brand Strategy, business, business strategy, Buyer, Buyer's Journey, inbound marketing, inbound sales, marketing, Marketing Results, Marketing Strategy, sales, sales process, small business, Steps in Buyer's Journey, Vendor, Working on the Business|

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

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Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]