Start Your Engine of Growth
We are in the midst of launching our new Manifast product. In fact we are committing to launching our MVP in November 2011. This has gotten me to thinking about marketing, sales and most importantly our revenue model. Do we have our engine of growth defined?
In “The Lean Startup” Eric Ries talks about three engines of growth for startups:
- The Sticky Engine of Growth (customer retention (churn) is key)
- The Viral […]