Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.
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It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.
If you graduate at the top […]
As you grow your business and hire a new salesperson, you are likely leaving money on the table. Are you making one or more of these mistakes and setting your team up for failure?
Over the last few weeks, I’ve met several people who were hired to work […]
Arsheen Dhalla has been busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For the third video in the series, we decided to focus on business skills and the bicycle empowerment center.
The first time Arsheen traveled to Zanzibar in this volunteer capacity, her work primarily focused on an orphanage and a local […]
Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.
Three things that you control determine your perceived position in the market include your
Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.
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Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]
Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?
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As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.
The […]
Arsheen Dhalla has been busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For the second video in the series, we decided to focus on Amina’s business story.
The first time Arsheen traveled to Zanzibar in this capacity, her […]
Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.
If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?
If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]
The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.
When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]
When you make mistakes, it is best to learn the lessons they teach you. Sometimes the lessons are about something else entirely – like time management and inbound marketing.
It all started when I was making my supper. I was a bit hungry and grabbed some baby potatoes to roast. I would usually eat one large potato or two medium ones. Baby potatoes are much smaller. Obviously, one large potato is the equivalent of about 50 baby potatoes.
Having made this mistake before, and being considerate of […]