content Archives – Sunwapta Solutions

The 5 Big Problems with Social Media Automation

By Doug Wagner|2018-01-03T19:05:21-07:00January 3rd, 2018|Categories: Business Strategy, Doug's Blog, Marketing|Tags: Audience, Automated Responses, business advice, business strategy, content, Ideal Client, Ideal Clients, Inbound Prospecting, marketing, Marketing Strategy, problems, Scheduling Posts, Scheduling Social Media, small business, small business owner, Social Engagement, Social Marketing, social media, social media automation, Social Media Engagement, Traditional Marketing|

Don’t get me wrong. The promise of social media automation is both alluring and useful.

Unless you have a dedicated social media team – a luxury few SMBs have – you have other tasks and responsibilities during your workday. As well, you might need the illusion of a 24/7 presence to address the different time zones and locations of your prospects, clients, and fans.

Scheduling posts is essential for most marketing teams, and we are not talking […]

There is Only One Headline That Matters

When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.

Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.

The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]