Speaker Series (2 June) – Effective Marketing Attracts People Who Buy

Local and Online Event

Our prior Speaker Series have been quite popular so register early. We are also now opening this event up to online attendees who are outside of Calgary. Those attending via GoToWebinar still need to register. Attendance and connection details will be sent prior to the event.

Attracting People Who Buy

Over the past few months we have been talking to numerous business owners who have a number of marketing pieces in place, yet aren’t seeing the results that they expect.

This reminds me of the old saying:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker

Average marketing generates leads. Good marketing generates lots of leads but you have to weed out the non-buyers.

Effective marketing attracts the people who will buy.

Because of its seeming simplicity and the number of tools available, most people want to skip right to the tactics for a quick fix. Yet like anything else that you need to master, you have to get good at the basics before you will become successful.

In this speaker series we will be looking at why most marketing fails and what you can do to change that around.

About The Speaker Series

The Speaker Series is intended to create a friendly environment for speakers, business experts and entrepreneurs to share their business lessons with like minded entrepreneurs, business owners and business leaders. There will also be lots of time for networking before, after and during the event as building alliances and friendships is critical to business success.

Ultimately it is all about helping you to significantly grow your business.

Speakers

Vince Aliberti and Al Dhalla will be your hosts for the evening.

The 5 Marketing Traps – Doug Wagner

You’ve covered off most of the should be’s. Build a website. Setup some social media accounts and post. Attend networking events. Advertise.  Yet you are not getting the results you want or need to thrive and grow. You’ve likely fallen into these 5 marketing traps.

Doug Wagner is the president of Sunwapta Solutions and the visionary behind the Manifast Business Success System. The strategies, tactics, systems and tools to get your business from plan to results. Survive, thrive and grow.

Upgrading Your Brand – Bill Ellis

No matter where your brand is today, there is room to increase its awareness and value in the minds of your prospects and clients. Bill will take us through the process of upgrading your brand utilizing the Seven C’s of Branding^® and the principles of The Go-Giver.

Bill Ellis is a coach, international speaker and thought partner who’s mission is to add value to the world – one brand at a time. After 25 successful years at Anheuser-Busch in sales, brand management and branded merchandise Bill has shifted his focus to helping individuals and companies through the process of Building Fearless Brands^®.

Build Your Website Right and They Will Come – Howard Gelmich

Build it and they will come. Not really. It takes some well-crafted strategies and techniques to do it right. Howard will share some of the things he has learned over many years in marketing and website design that will not only allow you to see if your website is built right, but help you ask the right questions from your website designer.

Howard Gelmich is the owner of Design In Motion. He brings his clients over 20 years of marketing and advertising experience including 10 years specific to websites, video and graphic design. Howard recently won the Best CSS Site of the Day award on 2 March 2015.

Connecting To Your Social Brand – Rina Chong

Social media is both a community and a powerful set of tools to extend your ability to connect and support your brand online. Rina will share some of her methods, tools and tips to connect more, build your brand reputation and drive traffic to your website or events.

Rina Chong is a results-oriented, high-energy, driven sales and marketing professional with extensive experience in consulting, social media marketing and recruitment. She is an advisor to various small/medium sized businesses on their company vision and execution and effectively delivers solutions to help organizations improve the predictability of their human capital decisions. She runs a very popular workshop called “How to Maximize Social Media for Your Business, Brand and Events.”

7 Steps To Effective Marketing – Doug Wagner

Part 2 of Doug’s presentation—continuing from “The 5 Marketing Traps”—will tie the evening together by providing attendees with a set of action steps to actually attract people who buy to your business.

Effective Marketing – Panel Q&A

The speakers will return to the stage and be available to answer questions from the audience.

Fund Raiser – Daraja Foundation

Arsheen Dhalla had a vision to create an organization that would make a positive impact. The Daraja Foundation is the result of that vision.

Daraja means  “bridge” in Swahili. Which is embedded in their mission:

“To build bridges between communities and work globally to improve living conditions, education and healthcare.”

All proceeds collected from the event locally and from online attendees will be donated to the Daraja Foundation.