Information Overload – Blink
Your brain processes things at two levels: conscious and subconscious (not unconscious).
Conscious thought demands information, cost and benefit analysis, pros and cons. We demand more information. But more information does not equal understanding. Understanding vast amounts of information is very difficult. You can still draw the wrong conclusion, especially under stress.
Worst of all, decisions take a lot longer to make. What if we make a mistake? If I just had a little more information I could make a risk free decision. Analysis paralysis. You can also make a wrong conclusion and stick to it because that is what all the […]