Marketing Archives – Page 13 of 13

13 Mar 2009

The Biggest Sale Ever

By Doug Wagner|2017-04-03T12:32:47-06:00March 13th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

What if you had something really big to sell? What if you only have one of them and could never sell it again? What if you had worked on making this thing for a good portion of your life? You only have one chance to maximize the selling price.

How would you sell it?

Would you create a detailed brochure and mail it to 10-20 prospective clients?

Would you put an advertisement in a classified listing (online or traditional) and sell it like a house?

Probably not.

The Biggest Sale Ever Is…

Your business. Yet most privately held businesses do not treat the sale of the […]

12 Mar 2009

Blogging Update

By Doug Wagner|2017-04-03T12:33:01-06:00March 12th, 2009|Categories: Doug's Blog, Marketing|

Now heading over 90 posts across a diverse number of subjects… I am realizing that some categories need further refinement to make it easier for the reader to find articles of interest in the archives.

Business will be split into:

Sales and Marketing – Posts focused on sales and marketing related discussions.
Business Strategy – Working on your business… posts focused on business planning and strategy, the stuff of entrepreneurs.
Business Management – Working in your business… posts focused on the day to day aspects of running a business.
Business – General – Prior posts and new posts not fitting one of the above.
Employment – Self-explanatory.

I […]

5 Mar 2009

Value and Price Trade-offs (Lessons from Session)

By Doug Wagner|2017-04-03T12:33:25-06:00March 5th, 2009|Categories: Doug's Blog, Marketing, Sales|

Observations in real life can be useful if you take the time to look.

A Celtic music session I go to here in Calgary recently saw the pub we were holding it in close its doors permanently. Some new options have come up all the way from the far southeast quadrant to a more central southern location (or two).

People from the session live all over Calgary. As we have been exploring new locations, there has been considerable debate around both value (the quality and features of the session) and price (essentially location since there is no admission fee).

There is a […]

26 Feb 2009

Seth’s Blog Turns 3000

By Doug Wagner|2017-04-03T12:33:44-06:00February 26th, 2009|Categories: Doug's Blog, Marketing|

Seth Godin just recently posted his 3000th post. My count is 82 including the one that is being released tonight.

That is a lot of writing and work but it has paid off for him with a strong readership which I am sure translates to cold hard cash… he is a master marketer after all.

Some lessons there about hard work and persistence but I doubt most will hear it in today's world of instant "everything".

13 Feb 2009

Social Network Disease

By Doug Wagner|2017-04-03T12:34:05-06:00February 13th, 2009|Categories: Current Events, Doug's Blog, Marketing|

I was reading a post by Stuart Crawford today. I meet Stuart in person the other day. He's off on a brave new venture with BulletproofIT. I've extracted a piece of his post here as it was such a vivid mental image.

"In our Red Deer office we have a picture of a guy holding onto his computer for dear life, stating that all his friends are in there."

Good reminder that people live in the real world and the social web should merely be a way of connecting with them better, not a replacement for the real […]

5 Feb 2009

My Blog is Better Than Yours

By Doug Wagner|2017-04-03T12:34:29-06:00February 5th, 2009|Categories: Business Strategy, Doug's Blog, Marketing|

Let's assume for a minute that this is not necessarily true and two blogs are pretty much the same. Fairly well written, good subject matter and relevant to many people.

Why is it that some have a readership in the 10's of thousands and other are in the tens.

Sure some are better than others. Some are more thought provoking. But if we line up two apples or two oranges, why is one fruit sweeter than the other.

I think marketing has a lot to do with it.

Marketing is usually a long road. Sure sometimes it just takes off. Sometimes it's viral. […]

3 Sep 2008

Crazy Summer

By Doug Wagner|2017-04-03T12:37:05-06:00September 3rd, 2008|Categories: Doug's Blog, Marketing|

Over the summer period I've been especially busy both at work and personally. Posts have slowed down a bit but I expect to get back into a more regular schedule moving forward.

I find that as I am thinking about new things and reflecting on old things, writing down some of the thoughts really clarifies and reinforces the lessons. This makes it even more important to me to continue the process.

P.S. Thanks for dropping by and having a read.

11 Jun 2008

My Blogging Experience

By Doug Wagner|2017-04-03T12:40:29-06:00June 11th, 2008|Categories: Business Strategy, Doug's Blog, Marketing|

Sometimes you just have to do something for a while to really understand it. Now I get it.

A couple of months ago I decided to try blogging. I figured it would be a good way to embrace the social web slowly and hey, I like writing. I did some research and got advice. I really wanted to avoid the trappings of the company blog that reads more like a news release, you know, to do it right. I accepted that it was going to be work.

Something changed. It no longer feels like work.

I realized I am a creator. This is […]