Marketing Archives – Page 12 of 13

22 Jul 2009

The Lifetime Value of a New Customer

By Doug Wagner|2017-06-08T20:46:14-06:00July 22nd, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: Lifetime Value, Lifetime Value of Client, Lifetime Value of Customer, marketing, Marketing Budget, sales|

One of things you need to do for your business is to determine the lifetime value of a customer or client. This is the lifetime income from that customer to your business and should include factors such as:

Amount spent per year (minimum, maximum and average) on your products or services,
Expected duration of relationship (min, max and average),
If you have multiple levels of products/services you will also need to consider the likelihood of moving them up the value chain.

Now determine the fixed and variable costs in delivery your product or service. Fixed costs are those that you have regardless […]

20 Jul 2009

Jumping on the “Everyone” Bandwagon

By Doug Wagner|2017-04-03T12:26:31-06:00July 20th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

We see it all the time.

Real estate is doing well, everyone starts buying up properties and the prices start climbing. The stories of easy money generates momentum. Then the market becomes saturated and the cycle reverses. Many caught at the end are left buying high and selling at a loss or finding tenants to cover part of their payments. There are some markets that defy logic but generally that is the way things go. The problem is, no one knows how long the rise will last.

The real (i.e. lower risk) money was in being there early.

The same happens in […]

17 Jul 2009

How Do You Make the Best Business?

By Doug Wagner|2017-04-03T12:26:41-06:00July 17th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

I listened to a live interview of Satyen Raja, leader of WarriorSage by Andrew Barber-Starkey of ProCoach International on Wednesday evening.

Satyen presented an idea for the ideal marketing or business plan. It is not brand new, I've heard variants of it in the past but it is brilliant in its simplicity and a good reminder that things need not be overly complex so I thought I would share it.

You have an idea for a business. Go to 10 of your ideal or best potential customers and present the idea. Ask them to write an extraordinary testimonial for […]

25 Jun 2009

Back at Sunwapta

By Doug Wagner|2017-04-03T12:27:21-06:00June 25th, 2009|Categories: Doug's Blog, Marketing|

I was away for a few weeks and out of the blogosphere. It is good to take a break from the constant connectivity once in a while. I actually managed a whole vacation without any contact with the office.

I have a feeling things are going to get busy… and I already have several ideas for some posts.

16 May 2009

Doug Wagner @ Sunwapta – 1 Year Anniversary

By Doug Wagner|2017-04-03T12:28:53-06:00May 16th, 2009|Categories: Doug's Blog, Marketing|

It is surprising how fast a year goes by. My blog has reached its 1 year anniversary today.

Approximately 125 posts in one year is not a bad accomplishment considering writing is not my full-time occupation.

I have found I have a passion for writing in a number of subject areas.

Sometimes it is hard to come up with a new subject and sometimes ideas just flow out. Sometimes an idea sounds good in your head but when you write it down, it is not as brilliant. That is the challenge of taking an idea and communicating it in a limited medium of […]

5 May 2009

Back to Business

By Doug Wagner|2017-04-03T12:29:38-06:00May 5th, 2009|Categories: Doug's Blog, Marketing|

Hoping everything is back to relative normality health-wise.

I will be focusing on my primary role, business development, so the focus of my writings will be shifting to… well business development. Being that the role includes software product development, I will be also returning to my roots in technology and agile development experiences.

In the meantime I hope at least some people enjoyed the ligther side of my more recent posts.

29 Apr 2009

Door Openers – Getting The Right Foot In

By Doug Wagner|2017-04-03T12:30:03-06:00April 29th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

If your product or service offerings are fairly expensive and you are looking for new clients, one way of getting in the door is having a door opener.

Retail

In retail you see door crashers all the time. Special prices designed to get you in the door or to generate a bit of a marketing buzz.

If oranges are on for 50 cents a pound, you might go to the store and while you are there upgrade to bread and cereal. The upgrade path is clear.

If a big screen TV is regularly $1500 and they have 5 on for $400, they are […]

24 Apr 2009

Day 4 – New Website

By Doug Wagner|2017-04-03T12:30:22-06:00April 24th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales, Technology|

It's been challenge to work on a website this week with eyes not quite working right.

I've been looking at what we have done over the past 9 years and it seems quite impressive. Our industry experience has clearly been Human Resources, Actuarial and Financial Services. However, many of our core capabilities could easily be applied to just about any industry… web applications, modeling, complex form/surveys, data migration, integration, project management, etc.

In fact we are launching products aimed at the small and medium business market that will maximize the human capital in your business inside and outside of the traditional […]

20 Apr 2009

A New Beginning – Day One

By Doug Wagner|2017-04-03T12:30:58-06:00April 20th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

We made the big announcement to our staff today. Hanif is now the Manager, Consulting Services and I am focusing on business development. He has a great team supporting him so I am not worried about letting go… really.

In reality most of the team is still doing what they did the day before and I am still here too.

But, it's like rearranging the furniture at home; a change brings something fresh and new to the room and its residents.

With my new found energy I tackled some architecture issues with one of my senior developers for one of the products we […]

8 Apr 2009

Web Site Redesign

By Doug Wagner|2017-04-03T12:31:37-06:00April 8th, 2009|Categories: Doug's Blog, Marketing, Sales, Software Development, Technology|

I have spent the last year or so thinking about redesigning our corporate website. I'll be the first to admit our company's website is dated and the content is a bit stale. It has been kind of the story of the shoemaker and his kids… too busy working on other people's stuff.

I could just take the existing content, update it a bit and put a new front on it. But that didn't really feel right.

Sure there are lots of static and dynamic brochure style websites out there to emulate. This is who we are, these are our products, these […]