Manifast

Blog posts related to the Manifast Now mission: business education and solutions.

11 Sep 2012

The Irrelevant Entrepreneur

By |2017-04-04T15:44:19-06:00September 11th, 2012|Categories: Business Strategy, Doug's Blog, Manifast|

In my last post (What the Flu Taught Me About Business) I talked about why it is necessary to think like an entrepreneur and make yourself unnecessary to your business’s success (at least for a period of time).

Many aspiring entrepreneurs and business owners will be tempted to take a very dangerous shortcut.

The Shortcut

It goes something like this. “I can’t handle all of the work I have to do” or “I don’t like doing these parts of the work.” The really forward thinking (i.e. brilliant strategic) ones will go “I create more value doing X than Y so I […]

9 Sep 2012

What The Flu Taught Me About Business

By |2017-04-03T11:35:40-06:00September 9th, 2012|Categories: Business Strategy, Doug's Blog, Manifast|

The flu means fever, headaches, body aches, sore throat, upset stomach, bloating… (I won't go into all the details, you get it).

Usually the having the flu means it is very difficult to work, often for several days. And even when you can finally think straight, it often means another few days at home to avoid passing it on to coworkers or clients.

Clowns

Even Clowns Can See Better Days

What happens to the work you normally do when you are sick? 

What is the impact […]

3 Aug 2012

Doug Wagner: Certified Go-Giver Coach

By |2017-04-04T15:46:21-06:00August 3rd, 2012|Categories: Doug's Blog, Go-Giver Coach, Manifast, Mindset and Motivation|

(I’ve been bursting at the seams to announce this.)

I first met Bob Burg on Twitter. Then I read his blog posts. Then I read his book “The Go-Giver“.

“The Go-Giver” essentially nailed how I thought business (and business relationships) should work. Up until that point I wanted things to be like that but was not seeing “the real world” behave like that.

I signed up for the Go-Giver Retreat 2012 (Part 1, Part 2 and Part 3) and went in April. Everyone I met there was super wonderful; including the […]

1 Aug 2012

Pivot: Strategic Plans Need to Adapt Quickly

By |2017-04-03T11:36:23-06:00August 1st, 2012|Categories: Business Strategy, Doug's Blog, Manifast|

We started out thinking that our Manifast strategy would be to use our business expertise to build a great software product. It would educate and "coach" businesses to work on the business. Business advisers, coaches and consultants would use Manifast to enhance how they work with clients and the pairing would benefit all.

We launched the product publicly in January 2012. 

By March we shifted our marketing focus to working with business advisers who would in turn use Manifast to work with their clients. We would still encourage Do It Yourself (DIY) companies to use the tool as well.

More recently […]

9 Jul 2012

Defying the Gurus- Don’t Pigeon-Hole Me

By |2017-04-03T11:36:59-06:00July 9th, 2012|Categories: Business Strategy, Doug's Blog, Manifast, Marketing, Sales|

Marketing wisdom and search engine optimization techniques suggest narrowing the definition of what your product does so that it falls into one (or a few) categories and search terms that people would use to find it.

I get that people search for things based on what they already know.

What if your product or service defies easy categorization? For example, lots of musicians don`t fit nicely into one genre. What if your product or service spans multiple categories?

We built Manifast to help people to build their dream business and in so doing, […]

5 Jul 2012

Innovate, Imitate or Replicate?

By |2017-04-03T11:37:15-06:00July 5th, 2012|Categories: Business Strategy, Doug's Blog, Manifast, Software Development|

You can either do things the way everyone else does them (imitate) or the way it has always been done (replicate)… or you can innovate and come up with something (hopefully) better. 

We had this discussion today at our Manifast development team meeting. 

When you are building a single user web application or one where only one person needs to interact with a piece of data at a time, things are relatively simple.

When you have an enterprise (even a small enterprise) software package where many people have to view and edit the same data, you have to address concurrency. Concurrency […]

26 Jun 2012

12 Years in the Making – Manifast Your Dream Business

By |2017-04-03T11:37:21-06:00June 26th, 2012|Categories: Business Strategy, Doug's Blog, Manifast|

Only 4% of businesses make it past 10 years. Sunwapta Solutions just celebrated 12 years in business.

Woohoo. (insert fireworks,marching bands and the Flintstones).

For that I am extremely grateful.

This is also my 400th blog post and 2nd video blog. 

It has been quite a rollercoaster ride over the years. Bootstrapping with a $100 initial investment. Not getting paid much for the first year(s). Long hours. Watching our baby grow… and stumble.

I wouldn’t trade it. It has been 12 years of University, Graduate School, Internship and Hard-Experience.

Because without this experience we would not have been […]

17 Apr 2012

Mission, Purpose and a Video Challenge

By |2017-04-03T11:38:57-06:00April 17th, 2012|Categories: Business Strategy, Doug's Blog, Manifast, Marketing|

I've been taking the words of wisdom from Carrie Wilkerson, author of "The Barefoot Executive" to heart lately. After all, she is a force of nature when it comes to getting things done.

The challenge was simple on the surface. Video blog. One take only. Talk about something you know (extemporaneously) for 3-5 minutes. Minimal editing.

Armed with an HD camcorder, a tripod, and some basic editing software this video is the result. There is something a little nerve wracking about actually recording yourself especially when you have no redo. It is much easier talking to real people, even a […]

27 Mar 2012

Our Secret Marketing Plan Revealed (Next Steps)

By |2017-04-04T15:34:48-06:00March 27th, 2012|Categories: Doug's Blog, Manifast, Marketing, Sales|

Last week I wrote a post called “Marketing Yourself Is Your Real World“. In it I included a diagram of our “Simplified Marketing Plan For Manifast” which was actually pretty complex even after being simplified.

Well we obviously can’t implement everything at once. So I put together the next few things that need to get done in card format in our actual Manifast tool (partial screen shot below) as a project (blue) and outcomes (light yellow). Still pretty aggressive but achievable.

Now it is action time.

Marketing Manifast - <a href= […]

24 Oct 2011

Start Your Engine of Growth

By |2017-05-31T12:26:32-06:00October 24th, 2011|Categories: Business Strategy, Doug's Blog, Manifast, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Start Your Engine of Growth - Man on Starting Line

We are in the midst of launching our new Manifast product. In fact we are committing to launching our MVP in November 2011. This has gotten me to thinking about marketing, sales and most importantly our revenue model. Do we have our engine of growth defined?

In “The Lean Startup” Eric Ries talks about three engines of growth for startups:

  • The Sticky Engine of Growth (customer retention (churn) is key)
  • The Viral […]