Manage Your Brand: Win the Hearts of Customers
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People buy Apple products, because Apple has a powerful brand that connects to their ideal customer.
Consumers can see the connection to the iPhone in their hand or the MacBook Pro in their lap along with the company itself.
It doesn’t matter if the products are manufactured offshore by companies and people they don’t know exist. It doesn’t matter if the components in the phones are fabricated by other companies most of us have never heard of. […]