Doug’s Blog

Game Recap

Earlier I defined what I thought make a great mission and vision.

A mission is the Tweet of strategy and describes your overall purpose or service to humanity. Your mission should not reference your current product or service.

Your vision is the story (or blog) of where you intend on going. A good story has a beginning, a middle, and a strong ending. It also should touch on why; this will fuel your emotional commitment.

Introduction to Goals

Goals are where things get a little tricky. Not because goals are inherently difficult to understand, but because setting good goals is tricky. There is a big difference between what […]

In my last post, I covered what I think a good mission statement is. Short, serves humanity and when you fulfill it, you are fulfilled.

If a great mission is a tweet, a great vision is a blog post. A short compelling story about what you are specifically going to do to over the next 3-10 years to deliver on the mission.

Unlike the mission, you get to include your product or service here. A mission is timeless but a vision is a picture of a point in the future. It is a moving window about where you are heading […]

Coincidentally this is my 300th blog post. Somehow I am subconsciously compelled to impart something remarkable. So I thought I would share some wisdom that I find compelling… I’ll leave it to you to determine what it is worth to you.

Mission Statements

This is a topic that generates a lot of confusion about the difference between mission, vision, values, goals, etc.

There are a lot of really bad ones out there too. Blah, blah, blah, value to shareholders, blah blah, customers are important, blah, blah, employees, blah, and ethics… blah.

Why This Is Important

I know a number of people who started businesses to […]