The Gap Between Intention and Reality
Most business owners see a gap between what they intend and where they really are.
You may have an intention to have a certain culture and live by certain values.
You may have an intention to follow a certain higher mission.
You may have an intention to implement a new vision and achieve certain goals.
This is all fine.
The gap between intention and reality creates movement; hopefully towards your ideal state. The larger the gap, the more movement (or change) required.
The Problems Start When…
The problems start when you sell the intent and not the reality.
You sell the intent to your customers but that is not what […]