Marketing Your Product is Your Real World
12 years ago when we started our company, I thought that branding, marketing and selling were something that someone else would handle. Sure as the president of the company I needed to set direction, but the icky parts were going to be done by someone else and I could focus on the project work for clients; you know, "delegate".
Today I know deep down in my heart that branding, marketing and selling are your business. Building a business means dealing with those subjects head-on. You can delegate the work, but you should not ever delegate the strategy (or the […]