Business Strategy

In my last post (What the Flu Taught Me About Business) I talked about why it is necessary to think like an entrepreneur and make yourself unnecessary to your business’s success (at least for a period of time).

Many aspiring entrepreneurs and business owners will be tempted to take a very dangerous shortcut.

The Shortcut

It goes something like this. “I can’t handle all of the work I have to do” or “I don’t like doing these parts of the work.” The really forward thinking (i.e. brilliant strategic) ones will go “I create more value doing X than Y so I […]

The flu means fever, headaches, body aches, sore throat, upset stomach, bloating… (I won't go into all the details, you get it).

Usually the having the flu means it is very difficult to work, often for several days. And even when you can finally think straight, it often means another few days at home to avoid passing it on to coworkers or clients.

Even Clowns Can See Better Days

What happens to the work you normally do when you are sick? 

What is the impact […]

We started out thinking that our Manifast strategy would be to use our business expertise to build a great software product. It would educate and "coach" businesses to work on the business. Business advisers, coaches and consultants would use Manifast to enhance how they work with clients and the pairing would benefit all.

We launched the product publicly in January 2012. 

By March we shifted our marketing focus to working with business advisers who would in turn use Manifast to work with their clients. We would still encourage Do It Yourself (DIY) companies to use the tool as well.

More recently […]