Branding Archives – Sunwapta Solutions

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By Doug Wagner|2017-07-26T20:06:46-06:00July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: Brand Strategy, business advice, Business Culture, business strategy, Convert Leads, Creating Value, Customer Acquisition, Entrepreneurship, inbound marketing, Lead Conversion, Lead Generation, marketing, Marketing and Sales, Marketing Results, Marketing Services, Marketing Strategy, Oil and Gas Industry, Oilfield Hub, Oilfield Pulse, Online Marketing, sales, Sales Support, small business, smarketing, Social Media Engagement, Systems and Processes, Working on the Business|

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

Business strategy and how well you execute on it,
Company culture and the people who make that culture, and
Business processes and […]

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By Doug Wagner|2017-06-16T19:08:29-06:00June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: AI, Brand Strategy, business, business strategy, Creative, Drones, entrepreneur, Entrepreneurship, geomatics, Green Technology, innovation, Interesting, Lead Generation, Logistics, marketing, Networking, O&G, Oil and Gas, Online Marketing, Robotics, sales, small business, success, Trade Show, Win Leads, Working on the Business|

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

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As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The 80/20 Rule

The […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By Doug Wagner|2017-10-18T16:52:05-06:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: 80/20 rule, Brand Strategy, business, business advice, business strategy, Ideal Client, Ideal Clients, inbound marketing, marketing, Marketing Results, Marketing Strategy, Perfect Client, sales, small business owner, SMB, SME, Strategic Marketing, Target Market, Venn Diagram, Working on the Business|

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

20 Apr 2017

Show Your Humanity to Engage More on Social Media

By Doug Wagner|2017-04-20T17:30:44-06:00April 20th, 2017|Categories: Branding, Current Events, Doug's Blog, Marketing|Tags: authentic, brand, business, business advice, Carrie Wilkerson, Celtic Music, Fiddle, Get Reel, Guitar, Humanity, marketing, Personality, Richard Branson, small business, small business owner, social media, Social Media Engagement, Sound, The Barefoot Executive, Video, Video Recording Studio, Virgin Group, YouTube|

There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.

3 Examples

Virgin is Human

If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]

6 Sep 2016

How Does Your Value Stack Up In A New Market?

By Doug Wagner|2017-07-12T19:42:21-06:00September 6th, 2016|Categories: Branding, Business Strategy, Doug's Blog, Marketing, Oilfield Pulse|Tags: adding value, Brand Strategy, business, business strategy, Creating Value, Entering a New Market, Existing Market, Expansion, Finding Clients, Market, Market Opportunity Assessment, marketing, Marketing Strategy, New Market, Oilfield Hub, Oilfield Pulse, perceived value, Products, Retail, Services, Target, Target Canada|

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

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Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with […]