Groundswell
If you are on the Internet you’ve heard about the social web. Blogs, Facebook, LinkedIn, YouTube and the list goes on, are generating a number of books on how to use social networking as a marketing and public relations tool.
By far the best book I’ve acquired to date is “Groundswell” by Charlene Li and Josh Bernoff (2008) and I’ve only read the first half so far.
It focuses not just on the technology which is changing quickly, but the patterns underneath the technology. Most importantly they cover a number of methodologies for determining which groundswell […]