Living Your Mission
In a prior post I defined the mission as being the Tweet sized statement of your service to humanity without reference to your current products or services. The mission is long-term and should be able to survive changes in your business offerings. In fact this is essential, as what exactly your business does, must change over time to address the changing world in which we live.
But your mission is not just for your customers.
You must live it internally in your company. Your shareholders, partners, vendors, and employees must see the consistency.
Before the Internet and social media you could […]