As part of Small Business Week, Shea Nerland LLP is hosting a business building seminar in partnership with Sunwapta Solutions.
Description
The reality is that many small and mid-sized businesses in Calgary are facing tough times. Often marketing and sales budgets are the first to get cut as sales drop. Surviving in business without customers is tough, and the downward spiral continues.
Cold calling and hitting up your network over and over can be painful. What if you could build a marketing engine that reliably generates qualified leads that are more likely to turn into great clients?
We’ll look at some of the trends, tools, and results that other businesses have had. You’ll come away with a better understanding of what effective inbound marketing looks like versus the typical online marketing most companies do (that doesn’t work). Inbound marketing is not a panacea for every product or service, so we’ll look at if it is right for you. You’ll also come away with an understanding of what to measure for results.
This presentation is for business owners, entrepreneurs, leaders, part-time marketers and anyone else who doesn’t have the time to live and breathe marketing every day, who need to understand what is possible for their business without all the hype.
Presenter – Doug Wagner
Doug Wagner is the president of Sunwapta Solutions Inc. He has over 30 years of leadership experience with 16 years as an entrepreneur, including designing and building innovative web applications. As marketing director, Doug takes his ability to see the big-picture strategy, systems perspective, and his creativity to the realm of online, inbound, and traditional marketing.
Sunwapta Solutions helps small and mid-sized companies get more clients through innovative, strategic marketing solutions that drive results.
Hosted by Shea Nerland LLP
Shea Nerland LLP is a premier Calgary-based business law firm with focused practices in the areas of domestic and cross-border tax, estate planning, business succession, business law and commercial litigation.
Host – J.R. MacDonald
J.R. MacDonald works with owner-managers of closely-held corporations and their professional advisors to develop and implement strategies and structures to achieve tax-efficiency, wealth-building, business succession and personal succession.
Host – Artem Kobzev
Artem Kobzev’s law practice focuses on all aspects of tax and estate planning, with a primary emphasis on owner-manager tax planning and business succession planning, as well as general corporate and commercial matters.