Sometimes we set goals based on realistic but incremental accomplishments.
Do more of the same except a little faster.
Add 100 subscribers to our newsletter this month. This means hundreds of personal touch points; in person, on the phone or by email.
What if you change the goal to 500? Or 1000? Or 5000?
You won’t get there incrementally.
You have to innovate or get creative up front.
What would you have to do differently to get to the much bigger goal?
Learn some new skills. Engage your entire team. Bring in some help.
What if the amount of work is nearly same over time? What if it was actually less?
Would you choose safe or innovative?
Same effort: more or less. Much bigger results.
What are you choosing right now?
